A Holiday Brief: 2025
01 Background
As another fast-paced, creatively charged year winds down, we want to hit pause and appreciate what made it all worthwhile—working with you. Together, we powered through tight timelines, big ideas, and the occasional curveball. We launched work we’re proud of and pushed each other in all the right ways.
Before we sprint into the next cycle of planning, pitching, and politely nudging for approvals, it feels good to look back and celebrate the wins—big, small, and in-between. This holiday brief is our way of saying: we see the work, the collaboration, the hustle, and the humans behind it all—and we’re grateful.
02 Objective
Thank our clients for their trust, partnership, and creativity this year. Encourage them (and their teams) to take a well-earned pause—yes, a real one, not the “I’m OOO but still checking email” kind. And remind them that heading into 2026, we’re not just partners on projects—we’re partners in progress.
03 Audience
The marketing minds, brand shapers, and brave creative co-conspirators who’ve spent the year shoulder-to-shoulder with us. The ones who show up ready to think boldly, problem-solve quickly, and bring the kind of energy that keeps the work moving (and us on our toes).
04 Key Message
Take a breath. Celebrate what you’ve built. And know how much we’ve loved building it with you.
The holidays aren’t just the end of the year—they’re the universal permission slip to recharge. (And we’re not just talking about your laptop.) Because once January hits, we’re back—refreshed, optimistic, and fully prepared to ask, “So…what’s the brief?”
Tone:Warm, reflective, and a little playful. Genuine gratitude with a creative POV.
05 Deliverables
A creative (de)brief, but make it festive. Something that says thank you and wishes your team some merry little downtime filled with A/B testing holiday cookies and the sweet, sweet satisfaction of closing all 47 tabs.
06 Timeline
No rush. We’re not selling anything—we’re just saying thanks. Happy holidays from all of us. Here’s to resting well and returning ready.
See you in 2026.
© 2025 Scrum50 LLC
All Rights Reserved
A Holiday Brief: 2025
01 Background
As another fast-paced, creatively charged year winds down, we want to hit pause and appreciate what made it all worthwhile—working with you. Together, we powered through tight timelines, big ideas, and the occasional curveball. We launched work we’re proud of and pushed each other in all the right ways.
Before we sprint into the next cycle of planning, pitching, and politely nudging for approvals, it feels good to look back and celebrate the wins—big, small, and in-between. This holiday brief is our way of saying: we see the work, the collaboration, the hustle, and the humans behind it all—and we’re grateful.
02 Objective
Thank our clients for their trust, partnership, and creativity this year. Encourage them (and their teams) to take a well-earned pause—yes, a real one, not the “I’m OOO but still checking email” kind. And remind them that heading into 2026, we’re not just partners on projects—we’re partners in progress.
03 Audience
The marketing minds, brand shapers, and brave creative co-conspirators who’ve spent the year shoulder-to-shoulder with us. The ones who show up ready to think boldly, problem-solve quickly, and bring the kind of energy that keeps the work moving (and us on our toes).
04 Key Message
Take a breath. Celebrate what you’ve built. And know how much we’ve loved building it with you.
The holidays aren’t just the end of the year—they’re the universal permission slip to recharge. (And we’re not just talking about your laptop.) Because once January hits, we’re back—refreshed, optimistic, and fully prepared to ask, “So…what’s the brief?”
Tone:Warm, reflective, and a little playful. Genuine gratitude with a creative POV.
05 Deliverables
A creative (de)brief, but make it festive. Something that says thank you and wishes your team some merry little downtime filled with A/B testing holiday cookies and the sweet, sweet satisfaction of closing all 47 tabs.
06 Timeline
No rush. We’re not selling anything—we’re just saying thanks. Happy holidays from all of us. Here’s to resting well and returning ready.
See you in 2026.
© 2025 Scrum50 LLC
All Rights Reserved
A Holiday Brief: 2025
01 Background
As another fast-paced, creatively charged year winds down, we want to hit pause and appreciate what made it all worthwhile—working with you. Together, we powered through tight timelines, big ideas, and the occasional curveball. We launched work we’re proud of and pushed each other in all the right ways.
Before we sprint into the next cycle of planning, pitching, and politely nudging for approvals, it feels good to look back and celebrate the wins—big, small, and in-between. This holiday brief is our way of saying: we see the work, the collaboration, the hustle, and the humans behind it all—and we’re grateful.
02 Objective
Thank our clients for their trust, partnership, and creativity this year. Encourage them (and their teams) to take a well-earned pause—yes, a real one, not the “I’m OOO but still checking email” kind. And remind them that heading into 2026, we’re not just partners on projects—we’re partners in progress.
03 Audience
The marketing minds, brand shapers, and brave creative co-conspirators who’ve spent the year shoulder-to-shoulder with us. The ones who show up ready to think boldly, problem-solve quickly, and bring the kind of energy that keeps the work moving (and us on our toes).
04 Key Message
Take a breath. Celebrate what you’ve built. And know how much we’ve loved building it with you.
The holidays aren’t just the end of the year—they’re the universal permission slip to recharge. (And we’re not just talking about your laptop.) Because once January hits, we’re back—refreshed, optimistic, and fully prepared to ask, “So…what’s the brief?”
Tone:Warm, reflective, and a little playful. Genuine gratitude with a creative POV.
05 Deliverables
A creative (de)brief, but make it festive. Something that says thank you and wishes your team some merry little downtime filled with A/B testing holiday cookies and the sweet, sweet satisfaction of closing all 47 tabs.
06 Timeline
No rush. We’re not selling anything—we’re just saying thanks. Happy holidays from all of us. Here’s to resting well and returning ready.
See you in 2026.
© 2025 Scrum50 LLC
All Rights Reserved